EDUCATION

One relationship, from enquiry to alumni

Recruitment, admissions, student success and alumni engagement in a model that expects people to change role, not to start again.

What’s different here

Education relationships are unusually long and role-changing: an enquirer becomes an applicant, a student, a graduate, a donor, sometimes a parent of the next applicant. A model that creates a new record at each stage loses the history that makes the relationship valuable.

The academic calendar imposes the second constraint. Everything is cyclical and immovable — clearing, enrolment, term dates — so both rollout timing and system capacity must be planned around dates that will not move.

Third, the institutional landscape is federated. Faculties, departments and services all have legitimate ownership claims, so governance and sharing design need as much attention as the build.

Where CRM usually breaks

• Separate systems per stage, so nobody sees a full history.
• Enquiry response too slow in a competitive recruitment window.
• Student success signals scattered across attendance, engagement and support systems.
• Alumni data stale, harming both giving and employability outcomes.
• Sharing rules fought over rather than designed.